Thursday, 24 October 2019

MTN Nigeria launches first feature smartphone

MTN Nigeria launches first feature smartphone


MTN Nigeria recently released a market needed feature smartphone called MTN Smart on Wednesday. The phone is an affordable option to bridge the gap between feature phones and smartphones.

Speaking at the launch, Rahul De, Chief Marketing Officer, MTN Nigeria, said that ‘MTN smart feature phone has been designed with the customer in mind, providing a compact, high-quality device while keeping the cost lower than that of a typical smartphone.’

He stated that the main thrust of MTN Smart is to bridge the price gap between basic feature phones and smartphones, which are often too expensive for their teeming customers in Nigeria.

According to him, ‘Despite rising mobile phone penetration and increased data consumption, device affordability remains a significant disincentive for most Nigerians.

‘The MTN Smart feature phone is a great, affordable and tailor-made solution aimed at bridging this device gap and ensuring that every Nigerian is able to benefit from the modern, connected life.

Giving insight into the device, Rahul De said ‘This first of its kind 3G KaiOS smart feature phone, allows customers to upgrade from a typical feature phone with only voice and text capabilities, to a fully connected device with a fast 3G internet connection, Wi-Fi, Bluetooth, GPS, dual SIM 3G capabilities.

‘It has an App Store and comes pre-loaded with the most popular Apps available in the market today, including but not limited to WhatsApp, Facebook, Twitter, YouTube and Google Maps.

The phone which boasts of two cameras, a 2-day battery life with 2000mAh battery, is powered by the SC7731EF processor, has a 2.4-inch screen, 256MB RAM and 512MB of storage and runs on the increasingly popular KaiOS operating system

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